SEASON ONE : ITS RUDE TO POINT

It's Rude To Point

Released February 14, 2024

A memory, stitched into fabric. The debut drop from Bourgeoisie opens with a challenge: a soft-spoken confrontation wrapped in heavyweight acid-washed cotton.

"It's Rude To Point" recalls the quiet discipline of childhood — the hushed tone, the disapproving look, the phrase that lingered: don't point. But what if the gesture wasn't rude, only honest?

This piece speaks in contradiction. The wash is deep black, worn-in yet deliberate. The fit is oversized, draping with intent. And on the back, a single embroidered outline — a finger pointing outward, not in aggression, but clarity.

Released on Valentine's Day, it wasn't about affection. It was about attention. A statement of intent, not sentiment. The kind of love letter that reads more like a manifesto.

This was the start. The beginning of a brand that questions, reclaims, and redefines — one season at a time.

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